The world of video game development is a thrilling adventure where creativity and technology merge to create immersive experiences. Yet, the path to creating a truly exceptional game is paved with mor...

In the fast-paced world of game development, creating a successful game requires more than just creativity and intuition. It demands a strategic approach, one that leverages data and analytics to make...

In the 1980s Sharon B. was an expert from the extremely popular Daily News, while Nintendo was a small company, running playtests. Q: Do you think the current popularity of video games is going to las...

In game development two basic types of testing are used: QA (quality assurance) testing User testing (playtests, usability testing) QA testing has nothing to do with enjoyment of the game and is all a...

Playtests that we conduct for our clients usually consist of several stages: Task statement First and foremost we precisely and in the most detailed manner define the problems that the Client wants to...